BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20100806T083000 DTEND:20100806T163000 DTSTAMP:20100708T170549 SUMMARY:YNPNdc 2nd Annual Social Media Summit: Bringing Theory to Practice DESCRIPTION:Registration for this event has now been closed. We will not be accepting any walk-up registrations. If you are interested in attending this event or to be added to the waitlist please contact John Chen at johnchen6@gmail.com Join YNPNdc for a comprehensive, full day summit of real-world practice education sessions and discussions on social media in the nonprofit industry. Bringing together nonprofit professionals who are on the ground floor of their organization's social media operations, you'll learn what leading edge nonprofits are doing to "socialize" their operations to achieve real results as speakers share their knowledge, experience, and tips for success. Too often we hear about the theory of social media and what it can do for us only to leave wondering how we achieve our goals. This year's conference theme, Bringing Theory to Practice, will focus on the practical applications and how-to knowledge of using social media to further your organization's goals. Topics will include: • Tools to jumpstart your nonprofit's social presence • Maximizing social media in the workplace • Using twitter to build buzz for your conference or event • Social media ROI strategy and tools • Fundraising with social media Register before Monday to guarantee lunch. Note: This event will be limited to the first 100 paid attendees. Breakfast and Lunch is included with your registration fee. Cost: $40 per person This event is sponsored by: Schedule 8:30 – 9:15a Registration & Breakfast 9:15 – 9:45a Opening Remarks (Conference Room) - Malcolm Furgol (@MalcolmFurgol), Vice-Chair, YNPNdc (@YNPNdc) - Steffanie Feuer (@sfeuer), Young Professionals Leadership Programs, ASAE (@asaecenter) 9:45 – 11:00a Social Starter Start Kit: Tools to Jumpstart Your Nonprofit’s Social Presence (Conference Room) View Description - Tammy Gordon (@floridagirlindc), Senior Advisor for Social Communications, AARP (@AARP) 11:00 – 11:10a Break 11:10a – 12:25p USA TODAY: More Than Just News. A Social Media Case Study (Conference Room) View Description - Brian Dresher (@bdresher), Manager of Social Media & Digital Partnerships, USA TODAY (@USATODAY) 12:25 – 12:45p Lunch Served (Conference Room) 12:45 – 1:30p Lunchtime Keynote (Conference Room) - Reggie Henry (@ReggieHenry), Chief Technology Officer, ASAE (@asaecenter) 1:30 – 1:40p Break 1:40 – 2:40p Social Media and a Call to Action (West Room) View Description - Moderator: Peter Penepento (@ppanepento), Web Editor, The Chronicle of Philanthropy (@philanthropy) Author of the blog Social Philanthropy - Alison McQuade (@akmcquade), Online Marketing Manager, Global Giving (@globalgiving) - Chris Golden (@chrisgolden), Executive Director & Co-Founder, myimpact.org (@myimpact) - Ayofemi Kirby (@Ayofemi), Director of Communications, mobilize.org (@mob_org) - Jason Rosenberg, Digital Director, Rock the Vote (@RockTheVote) How to Use Social Media to Build Excitement, Attendance & Engagement for Your Next Conference or Event (East Room) View Description - Rosetta Thurman (@rosettathurman), President, Thurman Consulting 2:40 – 2:50p Break 2:50 – 3:50p Nonprofit Communications 2.0: Leveraging Social Media to Achieve Communication Goals (West Room) View Description - Moderator: Ashley Parker (@fleuredeflorida), Communications Coordinator, Community Support Services (@cssmd) - Debbie Friez (@dfriez), Vice President for Major Accounts, BurrellesLuce (@BurrellesLuce) & President of Washington Women in Public Relations (@WWPR) - Mariah Craven, Director of Communications, Washington Area Women’s Foundation (@thewomensfndtn) - Amanda Miller Littlejohn (@amandamogul), Founder & CEO, Mopwater PR + Media Notes (@MopwaterPR) - Kye Strance, (@vocuspr), Director of Product Management, Vocus (@Vocus) Analysis, Benchmarks and Campaign Conclusions - The ABCs of Social Media ROI (East Room) View Description - Jordan Viator (@jordanv), Interactive Communications Manager, Convio (@Convio) 3:50 – 4:00p Closing Remarks - Malcolm Furgol (@MalcolmFurgol), Vice-Chair, YNPNdc (@YNPNdc) Note: Conference Room may be entered through West, Central, or East Doors Special Thanks to the Organizing Committee: - Chair: John Chen (@johnYSchen), Publications Manager, International Society for Performance Improvement (@ISPI1962) - Malcolm Furgol (@MalcolmFurgol), Vice-Chair, YNPNdc (@YNPNdc) - Ashley Parker (@fleuredeflorida), Communications Coordinator, Community Support Services (@cssmd) - Anh Phuong Tran (@anhptran), Programs Committee, YNPNdc (@YNPNdc) - Jimmy Stewart, (@_jimmystewart), Technology Chair, YNPNdc (@YNPNdc) - Keri Kae Almstead (@kerikaeindc), American College of Cardiology (@Cardiology) Session Descriptions Social Starter Kit: Tools to Jumpstart Your NonProfit's Social Presence Tammy Gordon (@floridagirlindc), Senior Advisor for Social Communications, AARP (@AARP) Find out how AARP went from zero to social success in 90 days. Tammy Gordon, AARP's Senior Advisor for Social Communications will share her social road map, leaving you with a sample plans, guidelines and trainings to assist your efforts to create communities on networks such as Facebook, Twitter, You Tube and more. USA TODAY: More Than Just News. A Social Media Case Study Brian Dresher (@bdresher), Manger of Social Media & Digital Partnerships, USA TODAY (@USATODAY) Examples that I would feature: - Ways in which USA TODAY has become social by opening up conversation on our web site - Changing the focus of the brand by building up individual journalist brand value - Use of Twitter by journalists and other staff - Cross-promoting content on Twitter and USATODAY.com to drive traffic to both platforms - Approach to Facebook - Content distribution partnerships with social media news aggregators - Geo-location and USA TODAY's partnership with Gowalla to distribute travel content - How we measure results of social media - How we see the future of journalists leveraging social media tools Social Media and a Call to Action Moderator: Peter Penepento (@ppanepento), Web Editor, The Chronicle of Philanthropy (@philanthropy) Author of the blog Social Philanthropy Panelist: Alison McQuade (@akmcquade), Online Marketing Manager, Global Giving (@globalgiving) | Chris Golden (@chrisgolden), Executive Director & Co-Founder, myimpact.org (@myimpact) | Ayofemi Kirby (@ayofemi), Director of Communications, mobilize.org (@mob_org) | Jason Rosenberg, Digital Director, Rock the Vote (@RockTheVote) Across the nonprofit world you'll find organizations leveraging the power of social media to do good. Join this session as we discuss how four organizations are using social media to engage their audience and encourage action for change. How to Use Social Media to Build Excitement, Attendance, & Engagement for Your Next Conference or Event Rosetta Thurman (@rosettathurman), President, Thurman Consulting With all the nonprofit events out there for people to choose from, how do you make yours stand out? Increase the level of excitement, attendance, and engagement - before, during, and after the event. During this session, you will learn practical tips on how your organization can leverage the power of blogs, Twitter, YouTube, and Flickr to build the buzz for your next event. Nonprofit Communications 2.0: Leveraging Social Media to Achieve Communication Goals Moderator: Ashley Parker (@fleuredeflorida), Communications Coordinator, Community Support Services (@cssmd) | Debbie Friez (@dfriez), Vice President for Major Accounts, BurrellesLuce (@BurrellesLuce) & President of Washington Women in Public Relations (@WWPR) | Mariah Craven, Director of Communications, Washington Area Women’s Foundation (@thewomensfndtn) | Amanda Miller Littlejohn (@amandamogul), Founder & CEO, Mopwater PR + Media Notes (@MopwaterPR) | Kye Strance, (@vocuspr), Director of Product Management, Vocus (@Vocus) Social media has many uses in a nonprofit, but is often touted as the new game-changer in public relations and communications. This panel will go beyond the surface to explore how social media can work for a nonprofit's outreach and public relations, what tools and strategies are most effective, and what you need to go back to the office and start leveraging these resources now. Analysis, Benchmarks, and Campaign Conclusions - The ABCs of Social Media ROI Jordan Viator (@jordanv), Interactive Communications Manager, Convio (@Convio) Hear real-world tips on how to measure your social media efforts and track the right numbers that matter to your organization. The presentation will include sample dashboards to use, ideas on how to identify actionable data, and show trending success of social media over time. No Refunds for this event are offered. If you are unable to attend the event you may request a transfer of registration until Wednesday, 5pm. Requests for transfers after Wednesday, 5pm, will not be available LOCATION:ASAE & The Center Building UID:936-2390-10603 END:VEVENT END:VCALENDAR