YNPN is partnering with Wiley and Josey Bass to provide a discount on several nonprofit management publications and resources! We're grateful for the opportunity to share this with YNPN members across the country.
Here are just a few titles you may be interested in:
What makes great nonprofits great? In the original book, authors Crutchfield and McLeod Grant employed a rigorous research methodology derived from for-profit books like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact—from Habitat for Humanity to the Heritage Foundation—and distilled six counterintuitive practices that these organizations use to change the world.
“Most nonprofits struggle to find a long-term sustainable business model that will enable them to deliver impact on their mission…This book offers practical, concrete steps you can take to develop your own unique path to sustainability without compromising your mission.” —Heather McLeod Grant, consultant, Monitor Institute, and author, Forces for Good: The Six Practices of High-Impact Nonprofits
Experience the yellow wristband campaign from the beginning and learn how to position your nonprofit for success.
Passionate and inspiring, Banding Together for a Cause will help you identify ways to generate funds for your programs and missions through valuable and meaningful partnerships. In it, author Rachel Armbruster dissects the LIVESTRONG campaign, from timing and brand, to partners and visionary thinking.
This book provides nonprofit professionals with the conceptual frameworks, practical knowledge, and concise guidance needed to succeed in the social sector. Designed as a handbook, the book is filled with sage advice and insights from a variety of trusted experts that can help nonprofit professionals prepare to achieve their organizational and personal goals, develop a better understanding of what they need to do to lead, support, and grow an effective organization.
This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that’s right for your organization, no matter how understaffed or underfunded. You’ll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization’s mission and programs.
This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet
Order before May 31, 2012, when you use PROMO CODE YNPN5 at checkout on www.wiley.com, we’ll take 50% off your entire order.
YNPN Twin Cities board members Adaobi Okolue and Chris Oien shared best practices learned from their chapter's blog. I jokingly tweeted that I should write a blog post about their blog. Adaobi and Chris's presentation was informative to anyone interested in starting a group blog, but it was also a great story about taking a good idea and rallying a group of people to implement it.
How to build buy in
YNPN Twin Cities spent a lot of time and effort generating support from the board before launching their blog. They addressed capacity and technology concerns with:
- One-on-one conversations
- In-person trainings about the blogging platform
- A schedule of blog writing responsibility that is manageable. (Board members are expected to write a post once every few months, and they know well in advance when their post is expected.)
Lesson Learned: Invest time at the beginning of a project to address concerns and build personal connections with your stakeholders.
From the beginning, YNPN Twin Cities was clear about what the blog is and what the blog is not. The YNPN Twin Cities blog is not:
- A fundraising effort
- An event promotion mechanism
Lesson Learned: For an idea to succeed, it needs a clear goal. And a clear goal cancels out other potential goals, even when they're worthy.
Making it work
YNPN Twin Cities has an arsenal of tools that help its blog run smoothly and successfully:
- The blog's posts are assigned months in advance. Authors know exactly when they're expected to contribute.
- Each week, posts are submitted, edited and published on a set schedule.
- Topics for blog posts are assigned. (There are "open topic" weeks as well.)
- The "blog bible" provides extensive documentation.
Lesson Learned: Create and document a manageable structure that helps a good idea become a great idea.
Launching the next good idea
Not satisfied with having an awesome blog and presenting about it at the YNPN national conference, YNPN Twin Cities is including new voices in their blog beyond YNPN-TC board members.
Lesson Learned: Embrace the next phase of your great idea!